"The Price Is Right" has had male models since last fall, when Rob Wilson won a contest, and then won over the fans.

CBS announced last August that it would run a contest to choose a male model to appear for a week on the show the following fall. The contest was presented as a reality show that could be viewed on the show's website, and after a few grueling months of mock-showcasing washer-dryer sets and lounge suites, Rob Wilson was chosen by fans.

He won a weeklong contract to appear on the show, but he told his hometown radio station -- Mix 104.1, which just happens to be owned by CBS-- that he got word before his first episode even aired that he had won the job permanently.

The official news release announcing the contest said that the models would be judged on "qualities such as their verbal skills, posing and ability to properly showcase a product," however it's worth noting that they all appeared shirtless in their contest photos.

Having a male model on the show seems like an idea whose time should have come a long time ago -- "The Price Is Right's" prime demographic has always been women, most of them between 25 and 54 years old. The show's traditional modeling team of tall, leggy women seems more tuned to the male population.

Wilson said after winning that he was a longtime fan of the show who used to skip school to catch it, and that Plinko is his favorite game.

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