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Roll the 'Dice': Andrew Dice Clay attempts another TV comeback

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Author: 
Kyla Brewer / TV Media
Andrew Dice Clay as seen in "Dice"

Andrew Dice Clay as seen in "Dice"

Everything old is new again. In the 1990s, Andrew Dice Clay ("The Adventures of Ford Fairlane," 1990) was known for his expletive-laden, brash brand of humor. For a while, he was on top, but the entertainment industry is notoriously fickle, and he faded from view within a decade of his rise to fame.

Now, he hopes to be famous for a new four-letter word. The comedian stages a comeback in the semi-autobiographical scripted comedy "Dice," premiering Sunday, April 10, on Showtime. Created by Scot Armstrong ("Old School," 2003), the six-episode series follows Clay as he moves his family to Las Vegas in the hopes of kick-starting his career after a slump. The aging comedian also struggles to pay his gambling debts, manage his sons' rock band and keep his family afloat, all the while fending off old fans.

The situations Dice finds himself in are billed as "semi-true" in Showtime's release, which Clay reiterated in a behind-the-scenes promo for the series.

"The show is the most berserk thing, and it's funny that I'm saying that because it's a hybrid of my life," he said, adding: "Now, after 38 years of comedy, I like to make fun of where I am."

"Dice's" premise isn't terribly new. Matt LeBlanc ("Friends") won a Golden Globe in 2012 for his portrayal of himself in "Episodes," and Larry David popularized the premise as a fictionalized version of himself in his comedy "Curb Your Enthusiasm," which ran from 2000 to 2011 on HBO. Clay offers viewers a similar self-deprecating take on the genre, but also intends to inject his prime-time doppelganger with sentimentality.

"I'll do anything, but now and then, we should see this guy's heart," explained Clay. "That's what makes any comedy a success."

The cast should also factor into the show's success, and producers have lined up some high-profile guest stars to keep things interesting. Kevin Corrigan ("Grounded for Life") co-stars as Dice's right-hand man and partner-in-shenanigans, a guy known as Milkshake. His character, according to Clay, is a hybrid of a few of his friends. Corrigan explained he liked to think of Milkshake as Dice's conscience.

Natasha Leggero ("Another Period") portrays Dice's girlfriend, Carmen. It's interesting to note that she's listed as a guest star and not a series regular, which leads to speculation she may not be around for very long. That wouldn't come as a surprise, considering Dice's antiquated views about women.

In October, it was announced Lorraine Bracco ("The Sopranos") would join the cast of "Dice" for two episodes as Toni, a Las Vegas overlord in control of Dice's gambling debts. Adrien Brody ("The Pianist," 2002) guest stars as himself in one episode, and other guest stars announced so far include Michael Rapaport ("Boston Public"), Wayne Newton ("Smokin' Aces," 2006), Criss Angel ("Criss Angel Mindfreak") and Rita Rudner ("Hollywood Squares").

Andrew Dice Clay stars in "Dice"

Andrew Dice Clay stars in "Dice"

It's an impressive roster that just might put "Dice" on the map and help revive Clay's floundering career. He rose to fame on the stand-up comedy circuit and became the first comedian to sell out New York's Madison Square Garden two nights in a row in 1990. However, his controversial persona and material led to a lot of backlash from the public and he ultimately fell from favor. His 1990 appearance on NBC's "Saturday Night Live" was boycotted by both series star Nora Dunn and musical guest Sinead O'Connor.

"Dice" isn't Clay's first attempt at a comeback. Back in 2007, he starred in his own reality TV series -- "Dice: Undisputed" on VH1, but it only lasted six episodes. He represented the charity StandUp for Kids in the second season of "The Celebrity Apprentice" but was fired by Donald Trump in the very first episode.

Despite being lambasted by women's groups for his sexist humor and being named one of the world's worst standup comedians by Complex Magazine in 2011, he soldiered on with his career throughout the 2000s. He appeared at The Bamboozle festival in 2012 and starred in the Showtime comedy special "Indestructible" the same year. His role in Woody Allen's "Blue Jasmine" (2013) was praised by critics and inspired many to take another look at the performer as a character actor.

Clay tried to set the record straight with his 2014 autobiography "The Filthy Truth." Also, he exemplified and embraced his controversial history when he hosted Showtime's comedy showcase "The Blue Show" in 2015. More recently, he guest starred in HBO's '70s-era drama "Vinyl."

He's guest starred as himself several times on television in the past few years. He was Johnny Drama's co-star in the final season of "Entourage" in 2011, and he appeared in Fox's "Raising Hope" that same year.

Now, Clay is ready to headline his own series, which joins the ranks of such other Showtime comedies as "Shameless," "House of Lies" and "Episodes." It's clear the cable channel is placing its bets on "Dice." Tune in as Dice struggles to recover a $100,000 gambling loss so he can buy Carmen's brother a wedding present in the debut episode of "Dice," premiering Sunday, April 10, on Showtime.