Former governor Rod Blagojevich will appear on "The Celebrity Apprentice"

Donald Trump will take a dip into NBC's reality pool again on Sunday, March 14, giving the network a third installment of its most prized reality series, "The Celebrity Apprentice."

The show has certainly trumped all of his other television endeavors (such as the Miss Universe and Miss USA pageants) and Trump feels secure that he's pretty much the top asset in NBC's reality portfolio.

"We're their big baby," Trump said. Audiences saw proof during the Winter Olympics, when the network gave "The Celebrity Apprentice" as much ad time as it could muster.

"We're a successful show, and they like that," he continued. "I'm in the real estate business and in business generally, and the Miss Universe and Miss USA pageants do really great, but 'The Apprentice' is bigger than all of it."

Although the show made its mark by firing average Joes from all over America, audiences have flocked more dependably to the show's celebrity version -- clearly relishing the concept of seeing their favorite household names be fired by the great real estate guru.

This year, the series boasts some of its most famous celebrities yet in the hopes of garnering even more attention. Stars have been hand-picked to line up in the boardroom in the hopes of getting some serious money for the charity of their choice.

Viewers will decide if they're worth their weight in gold.

Bret Michaels, the lead singer of the glam rock-metal band Poison, will be first to step up to Trump. He was most recently seen on his own reality dating show, "Rock of Love," whose ratings dried up more quickly than the numbers for his most recent release, "Rock My World."

A four-time World Series champion, former New York Mets and Yankees star Darryl Strawberry will be one of the contenders in the spotlight. He's had his share of hard knocks, struggling with substance abuse and surviving cancer. He'll be donating to his own charity, the Darryl Strawberry Foundation.

But the real comeback story audiences will have their eyes peeled for is Rod (Blago) Blagojevich, the disgraced former governor of Illinois. He was dismissed after an accusation of corruption when he allegedly tried to sell the Senate seat Barack Obama had vacated for his presidency.

Continuing to deny these allegations, he harkens back to his previous job and says the organizational skills he learned from his political career might be the launching pad that takes him to the head of the class in "Celebrity Apprentice."

"I was the chief executive of the fifth-biggest state in America for six years," he said. "You have all these people who work for you, and you delegate and discuss and do all the things leaders do. Making decisions, and achieving results, is so much a part of what the job is."

But win or lose, Blagojevich says he's just glad to work with Trump, a man he respects immensely.

"I have great admiration for him. This is a guy who stands very strong for the things he wants to do and believes in. He's known great success, and he knows what it's like to fall from the highest mountain and crash to the ground, then to pick himself up and come back."

Blagojevich was invited to participate in NBC's "I'm a Celebrity, Get Me Out of Here!" last summer, but couldn't travel to the exotic set in Costa Rica because of legal travel restrictions stemming from the corruption charges. However, his wife Patti took his place on the show and placed fourth.

A comedian that the '90s grew to love will be walking out of the shadows to take a chance as Trump's apprentice. Many sitcom lovers wondered where Sinbad went after the '90s, and the answer is finally here.

He's been doing a great deal of standup and has been developing several movie projects, including one he hopes to film this summer in Detroit. Another film will be loosely based on his life, focusing on his freshman year in the '70s at Benton Harbor High School.

He plans to throw himself completely into the competition that comes with the high-stakes position for Donald Trump -- and he apparently has already fulfilled plans to make a few friends on the way, including his partner and fellow contender Holly Robinson Peete.

However, Blagojevich seemed to irk him.

"He's a strange brother; a strange cat," Sinbad told "The Grand Rapids Press." "I don't know why anybody that's being indicted would go do a show like that. It doesn't make you look less innocent, bro."

Sharon Osbourne will be spreading her wings in reality television again, after finding on-screen fame on her family's reality show "The Osbournes," and as a judge on "America's Got Talent" and "The X Factor."

Other "Celebrity Apprentice" participants will include former Olympian Michael Johnson, "Girls Just Want to Have Fun" singer Cyndi Lauper, former professional wrestler Bill Goldberg and WWE diva Maria Kannellis. Chef Curtis Stone, host Summer Sanders, comedian Carol Leifer and model Selita Ebanks will also be on the roster.